The unalterable trends transforming the asset management industry are forcing firms to question their business models with many scrambling to maintain relevance in an evolving value chain. At the core of the disruption is technological advancement, which, until recently, has been passing many firms by. Driven by the growth of low-cost investments and other pricing pressures, new technologies such as advanced analytics, machine learning, and artificial intelligence are starting to upend traditional distribution strategies and change the long-entrenched dynamics of the advisor/asset manager relationship.